TOMS comes to PBA

On the last day of classes before Spring Break, three TOMS representatives came to campus to sell the shoe and show the TOMS documentary. PBA Local editor, Mitzi Figueroa, talks to students about the trendy shoe. For more information on TOMS click here or visit the TOMS website.

Trend Alert: I give you TOMS, coming to campus soon

PBA Local contributor Eileen Louissaint is the Spring Intern for the TOMS shoe company.

By Eileen Louissaint

Three  TOMS Shoes representatives will be on the Palm Beach Atlantic University campus Fri. March 6 to show the TOMS shoes documentary and host a “Style Your Sole” party where participants can design their own TOMS shoes.

The representatives, or “Vegabonds,” will be showing the documentary, “For Tomorrow,” in the Weyenberg Center at 11 a.m. The film is a behind the scenes peak at the TOMS shoes brand and will include the story of its history, its mission, and provide a visual of how TOMS is planning to impact the world. The “Style Your Sole” party will be immediately following the screening.

But I know you must be asking, “What is TOMS?”

TOMS Shoes is a non-profit company that provides a pair of shoes to a child in need through the purchase of one pair. In TOMS terms, “One for One.”

Blake Wycoskie first began the organization in May 2006 after a trip to Argentina. Wycoskie was struck by the poverty in the region and the  health issues that were burdening the lives of the children. He wanted to make a better TOMorrow and recreated the traditional Argentinean workmen shoe, the “alpargata,” for the U.S. market.